INNOVATION AND PROFITABILITY IN THE PRODUCTION OF GREENHOUSE ROSES FOR CUTTING

Abstract

Rose (Rosa hybrida) for cutting, grown under greenhouse conditions, is the ornamental species of greatest economic importance in the state of Puebla, México. The objective of this study was to estimate the economic profitability of the production of rose for cutting, and to determine the factors that explain the economic gain with an emphasis in the relationship: profitability, technological innovation, and size of the greenhouse. A survey was applied to producers using simple random sampling. The size of the sample was n=88 production units, with reliability of 95 % and precision of 7.5 %. To measure profitability of the production, the following indicators were used: Benefit-Cost Relationship and Economic Gain. It was determined that rose production has a Benefit-Cost Relationship of 2.5. There is a positive and significant (p?0.05) relationship between profitability and the use of innovations, as well as between profitability and size of the greenhouse. The producers with high values in investment for innovation obtain higher gain (40 %), in comparison to those that have low levels of investment.