Elements to improve the management and marketing of Pitahaya (Hylocereus spp) in the town of San Luis Atolotitlan, Caltepec, Puebla.

Abstract

The objective of this study is to describe and identify problems and potentials of the production and commercialization of pitahaya in the socio-economic context of the town of San Luis Atolotitlan, Caltepec, Puebla. A questionnaire was applied to 20 producers who are also marketers of the Rural Production Association of San Luis Atolotitlan, Caltepec between March and May 2020. The cultivation of pitahaya is part of a diversified system of crops in a social context of migration, under educational level and with extensive dependence on local buyers, however with minimal maintenance practices, use of organic fertilizers and average yields, which, if management is improved and, above all, marketing and transformation channels are identified and diversified, could be the system that stimulates the economy of the region. A potential for these actions are the young producers, with a higher degree of education and with an innovative attitude.