GREEN CONSUMPTION IN NORTHERN SONORA

Abstract

Currently, an increase can be seen in consumers who manifest their concern over the environment. Their consumption habits are reflected when acquiring products with a lower environmental impact. Satisfying these needs has forced companies to adopt market strategies where this characteristic of the products is manifested. There are products which contribute in different ways to the reduction of impacts on the environment, such as modifying their material, different final disposal, extraction of their materials in a more sustainable manner, among others. Organic products that do not use chemical inputs in their production and have national and international certificates are a valuable example, since they have environmental benefits and for people’s health; however, they are not preferred by the consumer because of their higher cost with regard to traditional products, and many of their benefits are unknown by the consumer. In this article, an exploratory study of three zones in northern Sonora was performed, to identify the behavior of the consumers with regard to organic products and to identify the opportunities and limitations that their sale entails.