CHARACTERISTICS OF THE CONSUMPTION OF MEXICAN SPECIALTY COFFEE (Coffea sp.) IN TILBURG, THE NETHERLANDS

Abstract

The growing market of differentiated and specialty coffees is an alternative to the crisis of low aromatic prices. Aggregate
value allows producers to venture into new markets and obtain better prices. Research was carried out about the factors
that influence the consumption of specialty coffees and Mexican coffee in the city of Tilburg, the Netherlands, and an
analysis was carried out to identify the strategies applicable in Mexico to promote the consumption of high quality coffees.