THE FISH MODEL: SUPPORTING TOOL IN PROJECT FORMULATION

Abstract

The inefficiency in the way of addressing the methodology of formulation and evaluation of projects produces suggestions
of inarticulate investment proposals; therefore, the objective was to design a model for representation, analysis and
interpretation, which allows understanding, learning, explaining and teaching in a practical, easy, fast and ordered
manner, the logical way of focusing the development of the formulation method, basing its design in five components of
the fish: tail, center, mouth, fin 1 and fin 2. It was shown that applying this model, it is possible to achieve efficiency in the
development of the process and coherent investment proposals can be elaborated, accompanied by programming and
planning of activities, which allow fulfilling the objectives at a significant level.