Success and resilience factors of rural companies. RENDRUS case

Main Article Content

Sergio Roberto Márquez Berber
a:1:{s:5:"es_ES";s:30:"Universidad Autónoma Chapingo";}
https://orcid.org/0000-0001-8509-6758
Patricia Cordero Cortés
Universidad Autónoma Chapingo
https://orcid.org/0000-0003-3671-4171

Keywords

Keywords: Resilience, success, failure, rural enterprise.

Abstract

Objective: To identify the success and business resilience factors of rural companies, through an analysis of rural companies in Mexico, in order to contribute to the differentiation of these concepts.


Methodology: The companies of the National Network for Sustainable Rural Development were used as a case study, who were asked key questions to identify their factors of success and business resilience.


Results: The main success and resilience factors of these companies were identified; Permanent job creation turned out to be the main success factor and punctuality in order delivery was the most identified resilience factor.


Implications: Identifying and recognizing the difference between the two factors can help companies and their leaders or executives understand and adjust their strategies based on their objectives: to be successful or to be resilient.


Conclusions: There is a difference between a success factor and a business resilience factor; a success factor is a way of standing out among similar companies, while a business resilience factor is used to face adversities and continue over time.

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EARLY ACCESS 13 (Español (España))
Published
Jan 24, 2022
DOI https://doi.org/10.32854/agrop.v14i12.2032

Article Details

How to Cite
Márquez Berber, S. R., & Cordero Cortés, P. (2022). Success and resilience factors of rural companies. RENDRUS case. AgroP. https://doi.org/10.32854/agrop.v14i12.2032
Issue
2021: EARLY ACCESS (Vol. IX)
Section
Articles
Author Biographies

Sergio Roberto Márquez Berber, a:1:{s:5:"es_ES";s:30:"Universidad Autónoma Chapingo";}

Research Professor of the Phytotechnics Department of the UACh. He collaborates with the Interdisciplinary Research Center for Integral Rural Development (CIIDRI) and with the CIESTAAM, of the UACh, in which he obtained a doctorate with research on the competitiveness of wheat. He completed postgraduate studies at the Genetics Center of the Graduate College and at Lincoln College, Canterbury, New Zealand.
He is the co-author of fifteen book chapters and eight books.

Patricia Cordero Cortés, Universidad Autónoma Chapingo

Doctor in Agroindustrial Economic Problems from the Center for Economic, Social and Technological Research on Agroindustry and World Agriculture (CIESTAAM). Agricultural Engineer Specialist in Agricultural Economics graduated from the Chapingo Autonomous University (UACh), Master of Science in Rural Development from the Postgraduate College. Specialized in the Mexican business sector with an emphasis on business resilience.