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Abstract
Objective: To determine the factors affecting the demand for non-traditional meats in the municipality of Iguala, Guerrero, Mexico.
Design/Methodology/Approach: A questionnaire was administered that included questions on sociodemographic and economic characteristics, as well as consumer tastes and preferences. A total of 511 surveys were conducted from February to July 2021 in the municipality of Iguala, Guerrero, Mexico. The information collected was used to perform a relative frequency analysis and to estimate a binary logistic regression model.
Results: The most consumed non-traditional meats were quail (26%), rabbit (23%), iguana (21%), venison (18%), and pigeon (12%). These meats were purchased mainly in local markets (45%), and their prices varied according to the place of purchase, time of year, and product presentation. The probability of consumption was determined primarily by price and gender. Consumption of these non-traditional meats was occasional and took place within a poorly developed regional market, although the products showed commercial potential.
Limitations of the Study/Implications: Further research is needed on the nutritional contributions of these meats to human health, as well as on their quality, in order to ensure public health. Findings/Conclusions: The main limitations preventing these meats from achieving a greater market share are limited knowledge of their nutritional and health benefits, the lack of commercial dissemination strategies, and insufficient market availability to enable their integration into consumers’ daily diets.